Customizing the look and feel of your page used to be a real challenge in the olden days of Wordpress and you basically had to be really good with code, or had to know someone who was. Beyond that, there weren’t really any options. The introduction of shortcodes improved the situation to some extent but they were still not capable of truly changing the way a page looked. Wordpress developers soon realized this and came up with page builder plugins. These plugins allow the user to customize the look of any Wordpress page.
These page builder plugins come in many varieties so the options